# Simple Heuristics that Make Us Smart
## Introduction
- The Adaptive Toolbox
- Evolutionary Perspective on Decision Making
- Rationality and Bounded Rationality
- Heuristics as Fast and Frugal Tools
## Part I: The Foundations of Heuristic Thinking
- What Are Heuristics?
- Definition and Characteristics
- When and Why Heuristics Work
- Ecological Rationality
- The Limits of Classical Rationality
- Critique of Optimization Models
- The Cost of Information Overload
- Satisficing vs. Maximizing
## Part II: Key Heuristics Explored
- Recognition Heuristic
- How We Use Familiarity to Make Decisions
- Examples in Everyday Life
- Conditions for Success
- Take-the-Best Heuristic
- Sequential Search for Cues
- One-Reason Decision Making
- Applications in Prediction Tasks
- Tallying and Unit-Weight Models
- Simplifying Complex Choices
- Outperforming Regression Models
- Real-World Implications
- Default Heuristic
- The Power of Defaults in Choice Architecture
- Behavioral Economics Insights
- Ethical Considerations
## Part III: How Heuristics Perform in the Real World
- Heuristics in Social Environments
- Trust and Cooperation
- Group Dynamics and Decision Making
- Cultural Variations in Heuristic Use
- Heuristics in Professional Domains
- Medicine: Diagnosing with Limited Information
- Law: Judgments Under Uncertainty
- Business: Strategic Decisions Without Full Data
- Learning from Experience
- Feedback Loops and Adaptation
- Improving Intuition Through Practice
- Pitfalls of Overconfidence
## Part IV: Challenges and Extensions
- Misunderstandings About Heuristics
- Debunking Myths of Irrationality
- Balancing Simplicity and Accuracy
- Addressing Cognitive Biases
- Combining Heuristics with Other Methods
- Hybrid Approaches to Problem Solving
- Integrating Heuristics into AI Systems
- Future Directions for Research
## Conclusion
- Embracing the Power of Simplicity
- Lessons for Personal and Organizational Growth
- Redefining Intelligence and Wisdom
- A Call for Humility in Decision Making