Whatcha Gonna Do With That Duck?

# Whatcha Gonna Do With That Duck?

## Introduction
- The Importance of Deciding What to Do With Your "Duck"
  - Moving beyond just organizing (getting ducks in a row)
  - Focusing on action and purpose

## Part I: Marketing and Customer Engagement
- A Marketing Lesson from the Apocalypse
  - Lessons learned from extreme scenarios
  - How to engage customers in uncertain times
- Choose Your Customers, Choose Your Future
  - Defining your ideal customer base
  - Aligning business goals with customer needs
- Paying Attention to the Attention Economy
  - Understanding where attention is directed
  - Strategies for capturing and retaining attention

## Part II: Leadership and Innovation
- No, Everything Is Not Going to Be Okay
  - Facing harsh realities head-on
  - Encouraging proactive problem-solving
- Organized Bravery
  - Structuring courage within organizations
  - Balancing risk with strategy
- Bandits and Philanthropists
  - Exploring different leadership archetypes
  - Choosing between self-interest and altruism

## Part III: Creativity and Storytelling
- Telling Stories That Spread Ideas
  - Crafting narratives that resonate
  - Using storytelling as a tool for influence
- Writing Better, Speaking More Honestly
  - Enhancing communication skills
  - Building authenticity into messaging
- Standing Out in a Crowded Market
  - Lessons from "Purple Cow" on being remarkable
  - Creating products and services that capture attention

## Part IV: Personal Growth and Career Development
- Pushing Yourself to Do Something Remarkable
  - Breaking free from industrial-era thinking
  - Embracing individuality and creativity
- Dreaming Bigger
  - Setting ambitious goals
  - Overcoming mental barriers to success
- Thinking Smarter
  - Adopting new perspectives and frameworks
  - Leveraging insights for personal growth

## Bonus Content
- Collected Blog Posts (Six Years of Insights)
  - Inspirational daily bursts of wisdom
  - Provocative ideas challenging conventional norms
- Bonus eBooks Included
  - Additional resources expanding on key themes

## Conclusion
- Seth Godin's Legacy
  - Impact on marketing, leadership, and innovation
  - Continuing influence through his blog and writings