# What the Dog Saw
## Part I: The Underdogs and Overlooked
- **The Ketchup Conundrum**
- Exploring why Heinz dominates the ketchup market.
- How taste preferences vary across cultures.
- The science behind food preferences.
- **Blowing Up**
- The story of a financial risk expert who predicted economic disasters.
- Why some people see risks others miss.
- Lessons on humility in expertise.
- **John Rock’s Error**
- The history of birth control pills and their development.
- Why John Rock, a pioneer, made critical mistakes.
- The intersection of science, religion, and medicine.
- **The Talent Myth**
- Analyzing Enron’s corporate culture and its downfall.
- The dangers of overemphasizing "talent" in organizations.
- How teamwork often trumps individual brilliance.
## Part II: Curiosity and Everyday Wonders
- **The Art of Failure**
- Investigating why certain innovations succeed while others fail.
- The role of persistence versus timing in success.
- Stories of inventors and their struggles.
- **Something Borrowed**
- A personal account of plagiarism and intellectual property theft.
- Legal and ethical considerations of borrowing ideas.
- The blurred lines between inspiration and copying.
- **The Picture Problem**
- Examining mammography and medical testing controversies.
- Why diagnostic tools are not always reliable.
- Balancing risks and benefits in healthcare decisions.
- **Million-Dollar Murray**
- The case study of homelessness and chronic offenders.
- How focusing resources on a few individuals can solve systemic issues.
- The cost-effectiveness of targeted interventions.
## Part III: Miracles and Disasters
- **The Deadliest Cancer**
- Understanding mesothelioma and its devastating effects.
- Advances and setbacks in cancer research.
- Personal stories of patients and doctors.
- **Man and Superman**
- Profiles of remarkable individuals achieving extraordinary feats.
- The psychology of heroism and altruism.
- What drives people to act courageously?
- **The Risk Pool**
- Exploring insurance models and societal safety nets.
- How pooling risks benefits communities.
- Ethical debates around shared responsibility.
- **Open Secrets**
- The complexity of uncovering hidden truths in intelligence work.
- Case studies from Enron and other scandals.
- Why transparency is both necessary and challenging.
## Part IV: Human Behavior and Society
- **True Colors**
- The evolution of hair dye and its impact on women's liberation.
- Societal norms and beauty standards.
- How small choices reflect larger cultural shifts.
- **The Naked Face**
- The science of facial expressions and lie detection.
- Insights into human emotions and deception.
- Real-world applications in law enforcement.
- **Dangerous Minds**
- Profiling criminals and understanding criminal behavior.
- Psychological theories of deviance.
- Can we predict or prevent crime?
- **Connecting the Dots**
- Lessons learned from intelligence failures like 9/11.
- The challenge of interpreting incomplete information.
- Strategies for improving decision-making under uncertainty.