# The SPEED of Trust
## Introduction: The Power of Trust
- Why Trust Matters
- Trust as a Performance Multiplier
- Trust's Impact on Speed and Cost
- Trust in Leadership and Organizations
- The Overlooked Asset
- Misunderstood Nature of Trust
- Trust as a Strategic Advantage
- Trust in the Modern World
## Part I: The Foundations of Trust
- What is Trust?
- Definition and Importance
- Trust as a Learnable Skill
- Trust Across Relationships and Transactions
- The Economics of Trust
- High Trust = High Speed, Low Cost
- Low Trust = Low Speed, High Cost
- Case Studies of Trust in Action
- The Five Waves of Trust
- Self Trust (Wave 1)
- Integrity, Intent, Capabilities, Results
- Relationship Trust (Wave 2)
- Behaviors that Build Trust
- Organizational Trust (Wave 3)
- Aligning Systems and Structures
- Market Trust (Wave 4)
- Reputation and Brand
- Societal Trust (Wave 5)
- Contribution to the Greater Good
## Part II: Building Trust
- The 13 Behaviors of High-Trust Leaders
- Talk Straight
- Demonstrate Respect
- Create Transparency
- Right Wrongs
- Show Loyalty
- Deliver Results
- Get Better
- Confront Reality
- Clarify Expectations
- Practice Accountability
- Listen First
- Keep Commitments
- Extend Trust
- Developing Self-Trust
- Building Credibility
- Integrity
- Intent
- Capabilities
- Results
- Personal Accountability
- Leading by Example
- Strengthening Relationship Trust
- Trust in Teams
- Trust in Partnerships
- Trust Across Cultures
## Part III: Restoring Trust
- Rebuilding Broken Trust
- Acknowledging Breaches of Trust
- Apologizing and Making Amends
- Taking Corrective Action
- Healing Trust in Organizations
- Addressing Systemic Issues
- Creating a Culture of Trust
- Leading Through Crisis
## Part IV: Trust in a Changing World
- The New Currency of Trust
- Trust in the Digital Age
- Trust in Global Markets
- Trust as a Competitive Advantage
- Ten Reasons Why Trust is More Relevant Now Than Ever
- Rapid Change and Uncertainty
- Increased Interdependence
- Transparency and Accountability
- Ethical Challenges
- Social Responsibility
- Technological Disruption
- Workforce Diversity
- Remote and Hybrid Work
- Customer Expectations
- Sustainability and Long-Term Thinking
## Conclusion: The Future of Trust
- A Call to Action
- Embracing Trust as a Core Value
- Leading with Trust
- Building a Legacy of Trust
- Final Thoughts
- Trust as a Transformative Force
- The Ripple Effect of Trust
- Inspiring Others to Trust